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Definitions

What is User Property?

Attributes that describe cohorts or segments of your user base, such as their language preference, subscription tier, or lifetime value.

While an Event Parameter describes a specific action, a User Property describes the person taking the action. Once a User Property is set, it persists and attaches itself to every future event that user triggers.

Examples:

logged_in_status: true / false
customer_tier: gold / silver / unregistered
favorite_category: shoes

By setting user properties, you can easily build segments in your reports to compare, for example, how the conversion rate of "Gold" tier users differs from "Unregistered" users.

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Related Terms

Event Parameter

Additional pieces of metadata sent alongside an event to provide specific context about the action that occurred.

Custom Dimension

A user-defined text attribute registered in the GA4 admin that allows you to see and filter custom event parameters or user properties in your reports.

nld.

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