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Definition · GA4 Glossary

What is User Property?

Attributes that describe cohorts or segments of your user base, such as their language preference, subscription tier, or lifetime value.

While an Event Parameter describes a specific action, a User Property describes the person taking the action. Once a User Property is set, it persists and attaches itself to every future event that user triggers.

Examples:

  • logged_in_status: true / false
  • customer_tier: gold / silver / unregistered
  • favorite_category: shoes

By setting user properties, you can easily build segments in your reports to compare, for example, how the conversion rate of "Gold" tier users differs from "Unregistered" users.

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Related terms.

Event Parameter

Additional pieces of metadata sent alongside an event to provide specific context about the action that occurred.

Custom Dimension

A user-defined text attribute registered in the GA4 admin that allows you to see and filter custom event parameters or user properties in your reports.