Less than
a coffee
per audit.

The product has three verbs. FIND — 150+ automated checks across Google Analytics, Tag Manager, and how the two work together, with every problem explained in plain English. Included on every plan, including Free. FIX — the tracking code to fix every issue (ready to paste in), a sandbox copy of your Tag Manager container so nothing on the live site changes until you approve, and one-click white-label PDF export. Pro and Agency. MONITOR — daily or weekly re-audits, email alerts when your score drops, a full diff against the last run, and the Monday exec digest. Pro and Agency. Anything we haven't shipped yet (Looker Studio dashboard export) is tagged Coming on /features — we don't bill for what isn't live.

A mid-to-senior Web Analyst in the US runs about $90–150k base, $110–250k fully loaded (payroll, equity, benefits, recruiter fees). In the EU it's €55–90k. For the audit-and-monitoring part of that role — GA4 audit, GTM audit, URL audit, cross-product checks, nightly re-runs, score-drop alerts, Monday summary — NiceLookingData costs $0–199/mo and runs around the clock. We're not claiming to replace the human on strategy, stakeholder interviews, custom dashboards, or one-off investigations. We're claiming to handle the watching-and-fixing work, which for most teams was never getting done anyway.

Yes — you can always audit GA4 manually for free by working through a checklist against the Admin panel yourself, and most automated GA4 audit tools, ours included, offer a free tier rather than gating basic access behind a paywall. Our Free plan runs the complete 61-check GA4 audit — the same depth as Pro, no checks held back — for up to 3 audits a month, no credit card required. Pro removes that monthly cap and adds AI insights and scheduled monitoring.

Absolutely. Upgrade, downgrade, or cancel whenever you want. If you upgrade mid-cycle, you'll be charged a prorated amount. If you downgrade, the change takes effect at the end of your current billing period.

One audit = one full scan of a GA4 property (61 checks), a GTM container (44 checks), or any single URL (37 checks across Foundation, Integrity, Security, Marketing — no Google connection required). It includes a weighted health score and a prioritized issue list. When both a GA4 audit and a GTM audit exist in the same workspace, we also run 3 GA4 × GTM cross-checks — measurement ID drift, key event coverage, and duplicate tag firing — as a 6th integration chapter on your GA4 report. Re-running an audit on the same property or URL counts as a new audit.

Cross-checks are the bugs that live between GA4 and GTM. A tag fires in GTM but no key event is configured in GA4. Your purchase events double-count because two tags send them. GA4's measurement ID drifted from what your container actually ships. These are the most expensive analytics bugs to track down manually — and the ones vendors never warn you about. We ship 3 today and they run automatically the moment both audits exist, scored into a 6th integration chapter. No gate, no upsell. Connect GA4 and GTM once and the cross-check chapter appears on your GA4 report.

There's no separate trial to sign up for — Free already runs the full 150+ check audit with no credit card, so you can see the depth before you pay a cent. When you upgrade to Pro, you're covered by a 14-day money-back guarantee: if it's not worth it, email us within 14 days for a full refund. Cancel anytime.

Yes — no contracts, no lock-in. Cancel with one click from your dashboard. You'll keep access until the end of your current billing period.

If you're not happy within the first 14 days of a paid plan, we'll refund you — no questions asked. After that, you can cancel anytime but refunds aren't available for partially used months.