For performance, PPC, and digital marketing agencies

The audit that wins new clients.

New prospect on Monday. 60 seconds to find what the previous agency left broken. White-label PDF discovery deck by Monday afternoon. Quote the remediation engagement as a fixed-scope 30/60/90-day plan. The audit-as-discovery sales motion, productized.

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The 3 questions every account manager asks

Before the discovery call.

Question 1

Did the previous agency leave broken tracking behind?

Almost always. The vast majority of GA4 accounts have events, goals, or e-commerce missing or broken. The audit names which ones in plain English so you can show the client on the discovery call.

Question 2

Will the audit catch what we'll need to fix in the first 30 days?

150+ checks across GA4 + GTM + URL with severity ranking. The CRITICAL and WARNING-tier findings are the 30-day work plan. You quote them as a fixed-scope remediation engagement.

Question 3

Can we hand this to the client as a discovery deck?

Yes. White-label PDF export at both Pro and Agency tiers. Your branding, your colors, your follow-up email. The audit reads like something a senior analyst wrote.

What inheriting agency owners actually find

“We spent two days diagnosing it. The answer was Consent Mode V2. Their numbers have been soft for months. They assume it’s the market. It’s their data infrastructure.”

— Mike Teasdale, Harvest Digital

Two days of senior-analyst time, on every new account, just to find the broken thing. That work is automatable. The 60-second audit catches the same class of finding — silently-broken Consent Mode, drifted UTM conventions, cross-tool inconsistency — across 150+ checks, every time.

How the audit-as-discovery motion works

Friday-to-Monday.

New prospect signs the engagement letter on Friday

They give you OAuth access to their GA4 and GTM (the same access they'd give an in-house analyst). 60-second sign-in flow.

Run the audit before the kickoff call on Monday

150+ checks fire automatically across GA4, GTM, and any URL, plus cross-checks that find the bugs between GA4 and GTM. Score and chapter breakdown ready in 90 seconds.

Export the white-label PDF

Your logo, your brand colors. The PDF reads like a senior analyst spent two days on it. Send it to the client as the kickoff-call deliverable.

Quote the remediation engagement

CRITICAL findings are 30-day work. WARNING findings are 60-day. Use the audit as the scoping document. The audit-as-discovery pattern compounds: $1,500 audit → six-figure retainer is the documented agency growth pattern.

What the audit actually surfaces

Real findings, the agency angle.

 Consent Mode v2

Google Ads conversions dropped 90% overnight after the July 2025 enforcement. The CMP says it's configured. The audit probes ad_user_data + ad_personalization + analytics_storage per region and surfaces the actual signal flow.

Agency takeaway: The single sharpest pain wedge of 2026 for EEA/UK paid-media accounts. Catches what CMP dashboards don't.

 Cross-product drift

GA4 says the Purchase event fires. GTM says the Purchase tag is paused. Both are technically correct; the data is broken. 3 cross-checks specifically catch the gap.

Agency takeaway: Single-product audit tools miss this entirely. Has to be GA4 + GTM in the same audit.

 Admin governance

Three @gmail.com accounts hold Admin role on a $50M-account property. The previous agency never offboarded.

Agency takeaway: Real audit finding that drives a real follow-up engagement (cleanup + access review).

 Attribution mismatch

GA4 lookback window contradicts the conversion model assumptions baked into Smart Bidding. Spend efficiency drops without an error.

Agency takeaway: The "I don't know why ROAS is off" finding. Hardest to diagnose manually, easiest for the audit to spot.

Pricing through the agency lens

Pro or Agency.

 Pro · $588/yr

Up to 10 active clients

· Unlimited audits / month
· 150+ check audit (GA4 + GTM + URL + cross-product)
· White-label PDF export
· AI-generated fix code (Gemini)
· Daily Pulse + Weekly Exec Report
· Audit history & re-run on schedule
· 3 team seats

 Agency · $2,388/yr

Unlimited clients

· Everything in Pro, plus:
· Unlimited properties (Pro caps at 10)
· Unlimited team seats (Pro caps at 3)
· Cross-client roll-up dashboard — every client on one screen
· API access (script your audit workflow)
· Unlimited alert rules — email + Slack

14-day money-back guarantee. Cancel anytime.

The agency math: a documented audit-as-discovery sales motion converts a $1,500 audit into a six-figure annual retainer at roughly 30–40% close rate. The audit costs you $49/month on Pro. The math is unchanged from when agencies were running this manually for 2 days per prospect — except now you can do it on Monday morning instead of Wednesday afternoon.

Common questions

Agency FAQ.

Can I use NiceLookingData for client audits?+

Yes — both Pro ($588/yr) and Agency ($2,388/yr) tiers support white-label PDF export with your branding. The Agency tier unlocks unlimited GA4 + GTM properties, unlimited team seats, API access, and the cross-client roll-up dashboard — every client property's score, drift, and top findings on one screen. Most boutique agencies (5–25 staff) start on Pro and upgrade to Agency once they hit 10+ active clients.

What's the cheapest way to run an audit for a new client?+

Run a URL audit on any client URL with no account at nicelookingdata.com/scan — no OAuth required, no signup. Get the audit score and findings on the public URL surface (part of the 150+ checks). For the full 150+ check audit including GA4 + GTM, sign up free (3 audits/month) and connect the client's Google account. Most agencies do the URL audit first as a teaser, then the full audit once the engagement letter is signed.

Is white-label PDF really available at the Pro tier?+

Yes, as of 2026 — moved from Agency-only to Pro to unblock the agency segment. The Pro PDF supports your logo, brand colors, and a custom signature line. The Agency tier adds: unlimited properties (Pro caps at 10), unlimited team seats (Pro caps at 3), the multi-client roll-up dashboard, and full API access for automation.

How do other agencies use this as a sales tool?+

The pattern is documented in third-party agency-growth case studies: a $1,500 audit-as-discovery deliverable converts into a six-figure annual retainer at roughly 30-40% close rate. NiceLookingData is the productized version of that audit. You run it, format the findings, present them as the kickoff deck, and quote the remediation engagement as a fixed-scope 30/60/90-day plan. The audit IS the discovery sale.

What's the Agency tier roll-up dashboard?+

The roll-up dashboard is on the Agency roadmap. When it ships, it will show score trends across all your client properties at once, plus aggregated "top findings across portfolio" so you can spot patterns (e.g., 7 of 12 clients have the same Consent Mode v2 gap → that's a webinar topic + an outreach campaign). Useful when you cross ~10 active client properties; for now, Pro's per-audit history covers the per-client view.

Try it on your next prospect..

Free tier runs 3 audits per month, no credit card. Run a URL audit on a prospect's site this afternoon. If the discovery deck writes itself, you'll know in 60 seconds.

Start free Audit any URL

From the Blog

All articles →

GA4

The audit that wins new clients.

Before the discovery call.

Friday-to-Monday.

Real findings, the agency angle.

Pro or Agency.

Agency FAQ.

GA4 Ecommerce Tracking: Setup, Events, and Common Mistakes

GTM Variables: A Guide to the 6 Most Useful Custom Types

Consent Mode v2: What It Is, Why It's Required, and How to Implement It