The work your analyst would do on day one.
Every item below is a real recurring job a senior web analyst would bill hours for, or an agency would spend days or weeks on. Your 24/7 web analyst handles all of them — on demand, re-checked every night, with problems explained in plain English and the fix ready to paste in.
A senior consultant bills 10–40 hours per chore. Half that time is context-gathering, not diagnosis.
Monthly retainer, scoped to a subset of chores, delivered on their calendar. Not yours.
Every chore below runs end-to-end, on demand, against your real configuration. Findings in plain English. Fix code included.
Every chore the audit absorbs.
Consent Mode v2.
Verify your consent wiring against every tag, catch the gaps Google warns about in Ads, and stage the fixes — without waiting on a developer ticket.
GTM-CNS-01GTM-CNS-02GTM-CNS-03+2 moreConversion tracking.
Catch duplicate purchase events, drifted measurement IDs, and tags that send revenue to the wrong property. The bugs a GA4 report will never show you.
CROSS-001CROSS-002CROSS-003+2 moreGA4 audit.
The 61-check audit a senior consultant would run on day one — Foundation, Data Accuracy, Measurement, Privacy & Security, Optimization. Run on demand, then re-checked every night so it never goes stale.
GA4-FND-01GA4-ACC-03GA4-MSR-01+2 moredataLayer hygiene.
Audit the dataLayer pushes firing on your site, catch PII leakage, identify custom-event naming drift, and surface the variables GTM is already consuming.
GTM-VAR-01GTM-VAR-03GA4-PRV-01+2 moredataLayer spec generator.
Generate a complete GA4 enhanced-ecommerce dataLayer spec — events, parameters, GTM triggers, platform code — for Shopify, WooCommerce, Magento, BigCommerce, Rails, or Next.js. No audit required.
GA4-ECM-02GA4-MSR-09GTM-TAG-04+2 moreEnhanced ecommerce.
Catch the revenue-doubling, currency-missing, item-array-empty bugs that quietly corrupt every ROAS report. The audit walks the full GA4 ecommerce schema and reports what your tags actually shipped.
GA4-ECM-01GA4-ECM-02GA4-ECM-03+2 moreUTM hygiene.
Audit your channel grouping against the UTMs actually landing on your property. Catch the traffic buckets leaking into Direct or Unassigned.
GA4-MSR-11GA4-MSR-12GA4-OPT-02+2 moreServer-side GTM.
A server container is just a router. Without the right Client + transport URL + forwarding tags, every GA4 hit silently drops into the void. The audit walks the four checks that prove your sGTM is actually doing work.
GTM-SRV-01GTM-SRV-02GTM-SRV-03+2 moreCross-domain tracking.
When a user moves from your blog to your checkout on a different domain, GA4 should treat that as one session — not two. The audit walks every step a user could take across your domains and flags where the linker is dropping.
GA4-CDM-01GA4-CDM-02GTM-CDM-01+2 moreGA4 BigQuery export.
BigQuery export is GA4's most powerful feature — raw event-level SQL access, no sampling, no 14-month retention cliff. Half the properties we audit either don't have it on, or have it on the wrong way. The audit confirms both.
GA4-INT-01GA4-INT-02GA4-INT-03+2 moreOne product. Three verbs.
Most audit tools only check your setup. Most reporting tools only monitor it. Most agencies only write the fixes. We do all three — which is why a single login handles what used to take a full-time analyst or a monthly agency retainer.
150+ checks across Google Analytics, Tag Manager, and any URL. Every problem comes back with the business impact in plain English, why it matters, and the exact click-path in the Google interface to fix it.
The actual tracking code, corrected tags, and cookie banners — ready to paste into Tag Manager or hand to a developer. Changes stage in a sandbox copy of your container first; your real setup is never touched until you approve.
Nightly re-audits, alerts when the score drops, anomaly emails when traffic moves unexpectedly, and a one-page Monday digest. Quiet when nothing moves, loud when something does.
Hire a web analyst. Or install one.
Your first audit is free and covers every chore on this page end-to-end. The agent keeps watching every night after that. No credit card. No meeting. No retainer.