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Every item below is a real recurring job a senior web analyst would bill hours for, or an agency would spend days or weeks on. Your 24/7 web analyst handles all of them — on demand, re-checked every night, with problems explained in plain English and the fix ready to paste in.
A senior consultant bills 10–40 hours per chore. Half that time is context-gathering, not diagnosis.
Monthly retainer, scoped to a subset of chores, delivered on their calendar. Not yours.
Every chore below runs end-to-end, on demand, against your real configuration. Findings in plain English. Fix code included.
Verify your consent wiring against every tag, catch the gaps Google warns about in Ads, and stage the fixes — without waiting on a developer ticket.
GTM-CNS-01GTM-CNS-02GTM-CNS-03+2 moreCatch duplicate purchase events, drifted measurement IDs, and tags that send revenue to the wrong property. The bugs a GA4 report will never show you.
CROSS-001CROSS-002CROSS-003+2 moreThe 61-check audit a senior consultant would run on day one — Foundation, Data Accuracy, Measurement, Privacy & Security, Optimization. Run on demand, then re-checked every night so it never goes stale.
GA4-FND-01GA4-ACC-03GA4-MSR-01+2 moreAudit the dataLayer pushes firing on your site, catch PII leakage, identify custom-event naming drift, and surface the variables GTM is already consuming.
GTM-VAR-01GTM-VAR-03GA4-PRV-01+2 moreGenerate a complete GA4 enhanced-ecommerce dataLayer spec — events, parameters, GTM triggers, platform code — for Shopify, WooCommerce, Magento, BigCommerce, Rails, or Next.js. No audit required.
GA4-ECM-02GA4-MSR-09GTM-TAG-04+2 moreCatch the revenue-doubling, currency-missing, item-array-empty bugs that quietly corrupt every ROAS report. The audit walks the full GA4 ecommerce schema and reports what your tags actually shipped.
GA4-ECM-01GA4-ECM-02GA4-ECM-03+2 moreAudit your channel grouping against the UTMs actually landing on your property. Catch the traffic buckets leaking into Direct or Unassigned.
GA4-MSR-11GA4-MSR-12GA4-OPT-02+2 moreA server container is just a router. Without the right Client + transport URL + forwarding tags, every GA4 hit silently drops into the void. The audit walks the four checks that prove your sGTM is actually doing work.
GTM-SRV-01GTM-SRV-02GTM-SRV-03+2 moreWhen a user moves from your blog to your checkout on a different domain, GA4 should treat that as one session — not two. The audit walks every step a user could take across your domains and flags where the linker is dropping.
GA4-CDM-01GA4-CDM-02GTM-CDM-01+2 moreBigQuery export is GA4's most powerful feature — raw event-level SQL access, no sampling, no 14-month retention cliff. Half the properties we audit either don't have it on, or have it on the wrong way. The audit confirms both.
GA4-INT-01GA4-INT-02GA4-INT-03+2 moreMost audit tools only check your setup. Most reporting tools only monitor it. Most agencies only write the fixes. We do all three — which is why a single login handles what used to take a full-time analyst or a monthly agency retainer.
150+ checks across Google Analytics, Tag Manager, and any URL. Every problem comes back with the business impact in plain English, why it matters, and the exact click-path in the Google interface to fix it.
The actual tracking code, corrected tags, and cookie banners — ready to paste into Tag Manager or hand to a developer. Changes stage in a sandbox copy of your container first; your real setup is never touched until you approve.
Nightly re-audits, alerts when the score drops, anomaly emails when traffic moves unexpectedly, and a one-page Monday digest. Quiet when nothing moves, loud when something does.
Your first audit is free and covers every chore on this page end-to-end. The agent keeps watching every night after that. No credit card. No meeting. No retainer.