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Your Meta dashboard says one number. Your Google Ads dashboard says another. Your Shopify orders page says a third. The gap between them is the configuration drift that's been compounding since the checkout.liquid deprecation. Run the audit. Find what's broken. Fix it before you scale spend on numbers that aren't real.
From the 116-check library, these are the Shopify-shaped findings the audit surfaces. Most $5M–$20M GMV stores have 3–6 of them broken at any given time.
And the audit catches what a one-day freelancer would miss — the cross-product drift between GA4 and GTM, the Custom Pixel migration gaps, the Consent Mode v2 leak. Nightly re-runs, Monday exec digest, Ask Anything chat scoped to your audit.
Yes. Shopify Plus runs the same Custom Pixel system as standard Shopify post-checkout.liquid deprecation. Plus stores are the largest victims of the Custom Pixel migration because most have multi-vendor checkout stacks (Recharge, Bold, ReCart, etc.) where the pixel firing order matters. The audit probes all of it.
Elevar, Littledata, and Analyzify are implementation tools — they install the tracking. NiceLookingData is the audit layer — it checks whether the tracking is firing correctly. They're complementary, not competitive. Most $5M–$20M GMV stores run an implementation tool plus an audit tool because configuration drifts every time a new Shopify app installs.
Yes — the URL audit (around 30 of the 116 checks) runs against any storefront URL with no signup, no OAuth. You'll see the client-side tracking, the consent flow, the marketing pixels, and structured data. To get the full 116-check audit including the GA4 Purchase event audit and the GTM container audit, you sign up free and connect Google.
The free tier (3 audits/month, full 116-check library, single property) is enough for a single Shopify store running monthly audits. Most operators upgrade to Pro ($49/month) when they want continuous monitoring — Daily Pulse anomaly alerts and Weekly Exec Report — rather than running audits on a schedule manually.
Yes. The URL auditor scans the actual rendered page, not the Shopify admin. Headless stores using Hydrogen or a custom React/Next.js frontend get the same audit as a standard Liquid storefront. Custom Pixel migration is identical (it runs server-side at the Shopify checkout layer regardless of frontend architecture).