Most teams can't afford
a web analyst.
So they ship decisions on tracking data nobody has audited. We built the audit-and-monitoring side of a senior analyst's job into a product that watches your setup 24/7 — free to start.
The analyst shortage.
It started in 2023. As analytics consultants we kept walking into the same room: a team running six-figure ad budgets on tracking data nobody had audited in a year. The fix wasn't a dashboard. It was a senior analyst — a role most teams can't justify at $80–250k fully loaded, and agencies charge $3–15k to do once.
Pages not tracked. Key events not promoted. Data retention silently deleting months of history. Duplicate purchase events quietly inflating revenue numbers. The same mistakes across wildly different businesses.
So we built the audit side of that analyst's job into a product. Connect your Google account once and the agent runs 150+ checks across GA4, GTM, and the bugs between them — or paste any URL to scan the public HTML, no Google connection needed. Then it keeps watching every night. Plain-English findings, with fixes. No ticket. No two-week engagement.
“I built NiceLookingData because I was tired of being the bottleneck. Every client needed the same GA4 and GTM audit. The insight work is where a human should spend their time — the audit itself is pattern-matching a machine should do in a minute.”
Three things we hold.
These aren't marketing copy — they're the rules the product has to clear before we ship anything.
Every finding reads like a colleague explaining it — not a spec sheet. If you need a PhD in analytics to understand the report, we failed.
We don't invent scores, benchmarks, or customer counts. Numbers shown are either measured or clearly labelled as estimates.
We never change your live Google Tag Manager container. Fixes land in a sandbox copy you review and publish yourself. Your data never leaves Google.