NiceLookingData was born from the frustration of broken tracking, messy Data Layers, and "why doesn't GA4 match up?" meetings.
It started in 2023. As analytics consultants, we were tired of manually auditing GTM containers. Every client had the same issues: duplicate tags, PII leaks, and broken triggers.
We built a simple script to automate the checks. Then we added a UI. Then we added Gemini AI to explain why things were broken.
Today, NiceLookingData helps teams around the world stop guessing and start trusting their data.