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Your tracking data should
just work.
NiceLookingData was born from one simple question: "Is my website data actually right?" We built the answer.
56+
Audit Checks
4
Severity Levels
2023
Year Founded
Small & Mighty
Team
Our Story
We got tired of bad data too
It started in 2023. As analytics consultants, we kept seeing the same problem everywhere: businesses making decisions based on tracking data that was wrong — and nobody knew it.
Pages not being tracked. Conversion goals not firing. Data retention settings silently deleting months of data. The same mistakes, over and over.
So we built a tool that checks everything automatically. Connect your Google account, and in 60 seconds you know exactly what's working and what needs fixing — no technical background needed.
LN
“I built NiceLookingData because I was tired of manually auditing GA4 and GTM setups for clients. I wanted to automate the boring parts so I could focus on the insights that actually matter.”
Ludde Nyström
Founder, NiceLookingData
Health Score98/100
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