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The work of a web analyst, running as software. Three verbs, one login, no developer tickets. Every recurring analytics job — from cookie-banner audits to nightly re-checks — fits into one of the three.
Audits your setup. Explains every problem in plain English. Catches cross-tool drift. Keeps the history.
Everything a senior web analyst would check on the diagnostic side — running on your account, every night. Connects to Google Analytics and Tag Manager read-only and never touches your visitor data.
58 checks on your Google Analytics property, 53 on your Tag Manager container, plus 5 cross-checks that only run when both are connected.
Duplicate purchase events that double your reported revenue, mismatched measurement IDs, cookie banner not gating tags properly, customer email addresses leaking into URLs, personal Gmail accounts with admin access.
Every issue comes back with the business impact, the exact click-path inside Google Analytics, and the code snippet where one is needed. No vague "review your setup."
Foundation · Data Accuracy · Measurement · Privacy & Security · Optimization. Weighted the way a senior consultant would score it.
Optional sixth chapter when both tools are connected. Finds mismatched measurement IDs, missing conversion events, duplicate event tags between the two systems.
Score history with a per-chapter trend chart from the moment you have three runs. See whether the team is moving the number up or down.
Fixes the tracking. Generates the spec. Builds the cookie banner. Catches campaign typos.
Everything a web-analyst manager is responsible for on the delivery side. The software ships all of it as code or config you can paste in — not slides, not a list of recommendations.
Action plans with verb-first titles, the exact click-path in the Google interface, paste-ready code, and complete tag configurations.
When the software updates a Tag Manager container for you, it works inside a sandbox copy first. The fix gets staged as a version for you to review and publish — your live setup is untouched until you hit publish.
Pro surfaces a dedicated panel: paste-ready snippets for every finding, grouped by platform, with context on where each one goes.
14 standard ecommerce events with the exact parameters Google Analytics expects, plus the click-paths in Tag Manager and ready-to-paste code for Shopify, WooCommerce, Magento, BigCommerce, Rails, and Next.js.
Pick a region (EU, UK, California, rest of world) and a vendor stack — get a banner you can paste in, plus the Tag Manager wiring and per-vendor notes for 8 marketing apps.
Build campaign links with the casing rules baked in. Includes a naming-convention reference for paid social, email, referral, paid search, and organic social.
One-click export with your logo. The kind of deliverable an agency would have charged $2k to produce.
Re-checks every night. Alerts when traffic moves. Sends the Monday digest. Answers your questions.
Everything a web-analyst manager is responsible for on the monitoring side. Tracking breaks silently — a tag update, a site migration, a colleague deploying. The software notices before the CMO does.
Pro re-runs the full audit in the background. Weekly or monthly cadence, your choice.
Email lands the moment your score drops. Not a dashboard you have to remember to open — a notification that pulls you in only when something broke.
Check by check. What newly failed, what newly passed, what changed severity. No guessing which deploy broke tracking.
Emails only when traffic moves more than 30%, the score drops 5+ points, or a new critical issue appears. Quiet otherwise. Runs every night.
A one-page email summary of what changed last week — a portfolio-level narrative, one line per property, and the issues that were newly found or resolved.
A chat panel inside every completed audit. Ask why a check fired, what the business impact is, or what line of code to change. Answers stay anchored to the audit you ran.
Every audit tool Reads. Every agency Writes. Every reporting tool Watches. Coding all three into one product is the moat.
Step-by-step fixes for common GA4 & GTM issues.
Plain-English definitions for analytics jargon.
Validate regular expressions for GA4 and GTM.
Generate and validate GA4 campaign tracking links.
58 checks to validate your GA4 configuration.
Paste a URL. Get a full GA4 tracking plan with code.
GA4 ecommerce spec for Shopify, Woo, Next.js & more.
GDPR + CCPA cookie banner scaffold in one click.