Three questions your assistant
answers every morning.
The work of a web analyst, running as software. Reads, writes, watches — three verbs, one login, answering the same three questions a real analyst would.
What every analyst asks
about your tracking.
Are you tracking what you should.
GA4 measurement IDs, GTM containers, dataLayer wiring, marketing pixels, structured data — what's installed, what's missing.
Is the tracking high quality.
Render-blocking scripts, broken consent flow, h1 hierarchy, alt coverage, response time, canonical drift, OG/Twitter completeness — quality over quantity.
Are you up to speed.
Consent Mode v2, GA4 (not legacy UA), HTTPS everywhere, viewport configured for mobile, llms.txt for AI discoverability — current standards, current laws.
Reads.
Audits your setup. Explains every problem in plain English. Catches cross-tool drift. Keeps the history.
Everything a senior web analyst would check on the diagnostic side — running on your account, every night. Reads your Google Analytics and Tag Manager config. Never touches your visitor data.
The full audit — 150+ checks in one pass.
61 checks on your Google Analytics property, 44 on your Tag Manager container, plus 3 cross-checks that only run when both are connected.
The bugs that cost real money.
Duplicate purchase events that double your reported revenue, mismatched measurement IDs, cookie banner not gating tags properly, customer email addresses leaking into URLs, personal Gmail accounts with admin access.
Plain-English findings — business impact, not jargon.
Every issue comes back with the business impact, the exact click-path inside Google Analytics, and the code snippet where one is needed. No vague "review your setup."
Five-chapter story you can hand to your boss.
Foundation · Data Accuracy · Measurement · Privacy & Security · Optimization. Weighted the way a senior consultant would score it.
Cross-tool consistency — catches the gap between GA4 and Tag Manager.
Optional sixth chapter when both tools are connected. Finds mismatched measurement IDs, missing conversion events, duplicate event tags between the two systems.
Audit history & trends — every run archived.
Score history with a per-chapter trend chart from the moment you have three runs. See whether the team is moving the number up or down.
URL audit — paste a page, get an analyst read.
No account connection required. Paste any page URL and the software fetches the HTML and runs 37 checks on tracking scripts, consent wiring, PII in query strings, and marketing pixels. Persists like any other audit — share link, PDF, Ask Anything.
- GA4 audit
- GTM audit
- URL audit
- Consent Mode v2 audit
- Conversion tracking QA
- Cross-domain check
- Pixel debug
- PII leak scan
Writes.
Fixes the tracking. Generates the spec. Builds the cookie banner. Catches campaign typos.
Everything a web-analyst manager is responsible for on the delivery side. The software ships all of it as code or config you can paste in — not slides, not a list of recommendations.
AI writes the fix, not just the finding.
Action plans with verb-first titles, the exact click-path in the Google interface, paste-ready code, and complete tag configurations.
Sandbox copy of your container — never touches the live one.
When the software updates a Tag Manager container for you, it works inside a sandbox copy first. The fix gets staged as a version for you to review and publish — your live setup is untouched until you hit publish.
Code fixes tab — every snippet in one place.
Pro surfaces a dedicated panel: paste-ready snippets for every finding, grouped by platform, with context on where each one goes.
Tracking spec generator — no audit required.
14 standard ecommerce events with the exact parameters Google Analytics expects, plus the click-paths in Tag Manager and ready-to-paste code for Shopify, WooCommerce, Magento, BigCommerce, Rails, and Next.js.
Cookie banner builder — region-aware Consent Mode v2.
Pick a region (EU, UK, California, rest of world) and a vendor stack — get a banner you can paste in, plus the Tag Manager wiring and per-vendor notes for 8 marketing apps.
Campaign UTM builder — catches typos before launch.
Build campaign links with the casing rules baked in. Includes a naming-convention reference for paid social, email, referral, paid search, and organic social.
Client-ready handoff — white-label PDF.
One-click export with your logo. The kind of deliverable an agency would have charged $2k to produce.
- Pre-launch campaign check
- Conversion-event mapping (Google Ads / Meta / TikTok → Google Analytics)
- One-click publish from the sandbox to your live container
- Conversion tag setup
- Enhanced ecommerce install
- Cookie banner wiring
- Tracking spec
- Campaign UTM links
- Server-side tagging
Watches.
Re-checks every night. Alerts when traffic moves. Sends the Monday digest. Answers your questions.
Everything a web-analyst manager is responsible for on the monitoring side. Tracking breaks silently — a tag update, a site migration, a colleague deploying. The software notices before the CMO does.
Scheduled re-audits.
Pro re-runs the full audit in the background — daily or weekly, your choice — and emails you when something moves.
Score-drop alerts.
Email lands the moment your score drops. Not a dashboard you have to remember to open — a notification that pulls you in only when something broke.
Full diff vs. last run.
Check by check. What newly failed, what newly passed, what changed severity. No guessing which deploy broke tracking.
Anomaly alerts — quiet by default.
Emails only when traffic moves more than 30%, the score drops 5+ points, or a new critical issue appears. Quiet otherwise. Runs every night.
Monday executive digest.
A one-page email summary of what changed last week — a portfolio-level narrative, one line per property, and the issues that were newly found or resolved.
Ask Anything — chat with your audit.
A chat panel inside every completed audit. Ask why a check fired, what the business impact is, or what line of code to change. Answers stay anchored to the audit you ran.
Agency roll-up — every client on one screen.
Agency plan: one dashboard with every client property’s latest score, delta vs the previous audit, and the top findings aggregated across the whole portfolio.
- Looker Studio dashboard export
- Pre-launch campaign check
- Nightly monitoring
- Weekly reporting
- Pre-launch campaign QA
- Attribution drift detection
- Executive summaries
No one else
does all three.
Every audit tool Reads. Every agency Writes. Every reporting tool Watches. Coding all three into one product is the moat.
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