Free Tool
UTM Builder & Validator
Stop losing campaign data to typos. Generate and validate your Google Analytics 4 tracking links instantly.
1The Destination
The full page URL you want to link to.
2The Parameters
Generated URL
Fill in a Website URL to see the generated tracking link.
Why use UTM Parameters?
Google Analytics 4 defaults to "Direct / None" when it can't explicitly figure out where traffic came from. This causes massive attribution black holes for dark social, email newsletters, and specific ad creatives.
By appending UTMs to your URLs, you force GA4 to attribute the visit precisely. Once your data is accurate, you can run our automated GA4 Audit Engine to ensure no other settings are ruining your reporting.