58 automated checks across data accuracy, measurement, privacy & security, and optimization. One plain-English report. Fix the biggest issues first.
An illustrative audit against a typical e-commerce GA4 setup. It would score 59/100 — 4 critical issues, 14 warnings — each with a plain-English fix. Your audit pulls the real numbers from your own property.
We audit everything Google doesn't warn you about. Here's a peek at each chapter — there are more under the hood.
No vague “your setup has issues.” Every finding comes with what we saw, why it matters, and the exact fix — with code snippets if you need them. Click a tab:
Administrator is the most privileged role in GA4 — it can delete data streams, rotate measurement IDs, and read every user. Personal Gmail accounts are a governance risk because they can't be revoked when someone leaves, they bypass your SSO, and they're often the weakest link in an audit trail. This is flagged by the administrator_bloat check in our Privacy & Security chapter.
Universal Analytics was forgiving. GA4 isn't. One misnamed event, one missing parameter, and entire reports go dark. We check the things Google doesn't warn you about.