Three questions, every morning. Is your tracking complete? Is it accurate? Are you keeping up with Consent Mode v2 and current laws?Your assistant reads GA4, GTM, and any URL — writes the fix in plain English — and watches all night so you don't have to.
An illustrative audit against a typical e-commerce GA4 setup. It would score 59/100 — 4 critical issues, 14 warnings — each with a plain-English fix. Your audit pulls the real numbers from your own property.
We audit everything Google doesn't warn you about. Here's a peek at each chapter — there are more under the hood.
No vague “your setup has issues.” Every finding comes with what we saw, why it matters, and the exact fix — with code snippets if you need them. Click a tab:
Administrator is the most privileged role in GA4 — it can delete data streams, rotate measurement IDs, and read every user. Personal Gmail accounts are a governance risk because they can't be revoked when someone leaves, they bypass your SSO, and they're often the weakest link in an audit trail. This is flagged by the administrator_bloat check in our Privacy & Security chapter.
Universal Analytics was forgiving. GA4 isn't. One misnamed event, one missing parameter, and entire reports go dark. We check the things Google doesn't warn you about.
The most expensive tracking bugs don't live inside GA4 or inside GTM — they live in the gap between them. Connect a GTM container alongside your GA4 property and we add a 6th Integration chapter with 3 cross-checks. Included on every plan.
Flags when your GTM container ships a GA4 ID that no longer matches your property.
Flags events firing in GTM with no matching key event configured in GA4 — invisible to Google Ads.
Flags multiple tags emitting the same event — the classic cause of double-counted purchases.