Technical deep-dives, industry news, and release notes from the NiceLookingData team.
Most GA4 properties have at least 3 of these issues. Here's how to find and fix the misconfigurations that destroy your analytics data quality.
Google Signals might be hiding your data. Here's how to disable it safely without losing demographic insights.
Move your tracking logic to the edge. Reduce client-side bloat and improve cookie durability with a custom domain.
The native template is faster, safer, and supports CAPI out of the box. Stop manually injecting scripts.
BigQuery export unlocks raw event-level data. This guide covers setup, costs, and the queries every analyst needs on day one.
Not all enhanced measurement events are helpful. Some create noise, duplicate data, or conflict with your GTM setup.
Consent Mode v2 is now required for EU ad personalization. Here's how to implement it correctly with GTM.
Event-scoped vs user-scoped, registration limits, and the four mistakes every analytics team makes with custom dimensions.
Your dataLayer is the foundation of your measurement strategy. Here's how to structure it properly for reliability and scale.
Self-referrals killing your attribution? Here's the definitive guide to cross-domain tracking in GA4.
Your container has 200 tags. Can you find the right one in 5 seconds? A naming system fixes that permanently.
From view_item to purchase — every event, parameter, and validation step you need for accurate ecommerce reporting.
Created a GA4 audience but it shows 0 users? Here are the 5 most common reasons and how to troubleshoot each one.
Email addresses in your URLs? Phone numbers in event parameters? Here's how to detect and block PII from reaching Google.
Migrated from Universal Analytics but haven't validated the setup? Use this checklist to catch the gaps.
GA4's default data retention is only 2 months. Most teams don't know until they try to build exploratory reports on older data.
Need a tag to fire only when two conditions are met simultaneously? Trigger groups are the underused GTM feature you need.
Data-driven, last click, or first click? Here's when to use each GA4 attribution model and how they affect your reports.
Events not showing up? Use these 4 debugging methods to pinpoint exactly where your GA4 tracking breaks.
Your team's traffic is inflating your metrics. Here's how to properly exclude internal traffic in GA4 — it's more steps than you think.
Conversions not importing? Audiences not sharing? Here's how to properly link GA4 to Google Ads and fix common issues.
Get the latest analytics tips and tool updates delivered to your inbox.