NiceLookingData ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by NiceLookingData.

1. Information We Collect

We collect information you provide directly to us when you create an account. This includes your Google Account email address, display name, and avatar picture via Google OAuth. We also collect usage data to improve our service using privacy-preserving analytics.

2. Google API Services Usage

Our service uses Google OAuth to access your Google Analytics 4 (GA4) and Google Tag Manager (GTM) configurations. We strictly use this access in a read-only capacity to scan for misconfigurations and generate health reports. We never access, process, or store your website visitors' PII (Personally Identifiable Information) or raw analytics event data.

Google API Services User Data Policy: NiceLookingData's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

3. Data Retention and Security

We do not store your GA4 or GTM configuration data on our servers permanently. Audit results and high-level issue counts are stored securely to provide score trend charts and historical reporting, but raw API payloads are discarded after analysis. We implement industry-standard encryption to protect your account information.

4. Cookies and Tracking

We use essential cookies to maintain your authenticated session. By using the Service, you consent to the use of these essential system cookies.

5. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@nicelookingdata.com.

Last updated: 4/17/2026