Question 1

Create your account

Accepted Answer

Click "Get Your Free Health Score" on the homepage and sign in with your Google account. We request read-only access to your GA4 properties and GTM containers — we never modify your data.

Question 2

Run your first GA4 audit

Accepted Answer

Navigate to NiceLookingData from the sidebar, select a property from the dropdown, and click "Run Audit". The audit takes 10–30 seconds and checks 50+ best practices across 6 categories.

Question 3

Run your first GTM audit

Accepted Answer

Navigate to GTM Auditor, select an account and container, and click "Analyze Container". We check 27+ configuration best practices including naming conventions, tag types, and trigger efficiency.

Question 4

Understanding your health score

Accepted Answer

Your health score (0–100) is calculated based on the severity and count of issues found. Critical issues have the highest weight, followed by Warnings and Optimizations. A score above 80 is considered healthy.

Question 5

What we check

Accepted Answer

Data collection settings, event tracking quality, conversion setup, custom dimensions/metrics, Google Signals configuration, cross-domain tracking, data retention, referral exclusions, internal traffic filters, and more.

Question 6

Severity levels explained

Accepted Answer

CRITICAL — Issues that cause data loss or major inaccuracies. WARNINGS — Problems that affect report quality. OPTIMIZATIONS — Suggestions to improve your analytics setup. GOOD — Checks that passed successfully.

Question 7

AI-powered action plan

Accepted Answer

After each audit, our Gemini AI generates a prioritized action plan in plain English. It explains what each issue means, why it matters, and exactly how to fix it — no developer needed.

Question 8

PDF export & sharing

Accepted Answer

Export your audit as a beautifully formatted PDF report, or share it via a unique link. Shared reports are read-only and easy to send to clients or teammates.

Question 9

Container analysis

Accepted Answer

We analyze your published GTM container for tag naming conventions, trigger efficiency, variable usage, unused tags, custom HTML security, and more.

Question 10

Tag health scoring

Accepted Answer

Each tag, trigger, and variable receives a health status. We flag potential PII leaks in Custom HTML tags, identify redundant triggers, and highlight tags that fire on all pages unnecessarily.

Question 11

Naming convention audit

Accepted Answer

We check that your tags follow a consistent naming pattern (e.g., "Platform - Action - Detail"). Consistent naming helps teams scale their GTM container without chaos.

Question 12

Free plan

Accepted Answer

Free includes 3 audits per month with the full 50+ GA4 check depth, 27+ GTM checks, and plain-English reporting. Great for freelancers and small sites validating analytics health. Upgrade for history, PDF export, AI insights, and scheduled monitoring.

Question 13

Pro plan

Accepted Answer

Pro includes unlimited audits, AI recommendations, scheduled audits, PDF exports, shareable reports, and team workspace support for growing teams.

Question 14

Agency plan

Accepted Answer

Agency includes everything in Pro plus white-label reports, API access, unlimited team members, and unlimited alert rules for multi-client operations.

Question 15

Managing your subscription

Accepted Answer

Paid users can manage billing, update payment methods, and cancel anytime through the Stripe customer portal. Navigate to Dashboard → Manage Billing to access it.

Question 16

Read-only access

Accepted Answer

We only request analytics.readonly and tagmanager.readonly OAuth scopes. We cannot modify your GA4 properties, GTM containers, or any associated data.

Question 17

Data handling

Accepted Answer

Audit results are stored server-side and linked to your account. We do not store raw analytics data, user behavior data, or PII from your properties. You can delete your data at any time.

Question 18

OAuth & authentication

Accepted Answer

We use Google OAuth 2.0 for authentication. Your access token and refresh token are encrypted and stored securely. You can revoke access anytime from your Google Account settings.

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