Scan any URL in seconds.
Paste any URL. Your assistant runs 37 checks across tracking, SEO, performance, accessibility, and AI discoverability — with each issue explained in plain English.
Are you tracking what you should.
GA4 measurement IDs, GTM, dataLayer, marketing pixels (Meta, LinkedIn, TikTok, X, Pinterest, Reddit, Bing, Hotjar, Clarity), structured data — what's loaded, what's missing.
Is the tracking high quality.
Render-blocking scripts, broken consent flow, h1 hierarchy, alt coverage, response time, HTML payload size, canonical drift, OG / Twitter completeness — quality over quantity.
Are you up to speed.
Consent Mode v2, GA4 (not legacy UA), HTTPS everywhere, viewport configured for mobile, llms.txt for AI discoverability — current standards, current laws.
Want to audit GA4 or GTM too? Run a free account audit →
Common questions.
Will this write to or change my website?
No. The scan fetches your page's HTML the way a search engine crawler would — one GET request, no JavaScript execution, no logins, no writes. Nothing on your site changes.
What does the scan actually check?
37 checks across 8 categories: Foundation (tag installation, analytics setup), Integrity (duplicate tracking, cross-domain), Security (mixed content, HTTPS, PII exposure), Marketing (UTM coverage, canonical setup), SEO (meta tags, structured data), Performance (render-blocking, font loading), Accessibility (lang attribute, viewport, skip links), and AI discoverability (llms.txt, machine-readable structure).
Do I need a Google Analytics or GTM account?
No. The URL scan works on any website with no OAuth connection required. It reads your publicly visible HTML — if GA4 or GTM is installed, we detect it. For the deeper 61-check GA4 audit or 44-check GTM audit, you'll need a free account.
How is this different from Google's own tools?
Google's tools (PageSpeed Insights, Search Console, Lighthouse) focus on performance and SEO. This scan focuses on analytics instrumentation — whether your tracking setup is correctly configured, consistent, and complete. It finds the issues your dashboard hides from you.