Paste a URL.
Get an analyst read.
No OAuth. No Google connection. Paste any public page URL and the software fetches the HTML, runs 37 checks across tracking, integrity, security, and marketing pixels, and writes up plain-English findings in about thirty seconds.
Free · No credit card · No install
Four chapters, 37 checks.
Each chapter answers one question. Each check returns what we saw, why it matters, and how to fix it. No vague “tracking issues found.”
Did the basic tracking even load?
Detects which analytics platforms actually fire on the page. Catches missing GA4, missing GTM, missing dataLayer, and legacy Universal Analytics that should have been retired.
- URL-FND-001GA4 measurement ID detected
- URL-FND-002GTM container detected
- URL-FND-003dataLayer initialized
- URL-FND-004No legacy Universal Analytics
Is the tracking real, or just placeholder?
Catches the silent killers: placeholder IDs (UA-XXXXX, GTM-XXXX) shipped to production, gtag and GTM both loading the same property (double counts), Meta Pixel initialized twice. The bugs that quietly distort every report.
- URL-INT-001Placeholder tracker IDs in production
- URL-INT-004gtag + GTM double-loader
- URL-INT-005Multiple Meta Pixel init calls
Is anything leaking, blocking, or insecure?
Flags tracking scripts loaded over HTTP, scripts that block first paint, and pages still served over HTTP. The privacy + perf hygiene that quietly tanks both Lighthouse and consent-mode signals.
- URL-SEC-001Tracking script over HTTP
- URL-SEC-002Analytics blocking first paint
- URL-SEC-003Page served over HTTP
How many pixels — and is consent honoured?
Inventories the marketing pixels firing on the page (Meta, TikTok, LinkedIn, Pinterest, Bing, Twitter, Reddit, Snap), flags pixel sprawl, and detects whether a consent framework is wired up at all.
- URL-MKT-001Marketing pixel inventory
- URL-MKT-002Pixel sprawl warning (>5 vendors)
- URL-MKT-004Consent framework signals
The fastest first audit.
GA4 and GTM audits go deeper because they read your configuration. URL audit reads what actually shipped — the layer your visitors hit. Different question, faster answer, and you don't need anyone's permission.
Pair it with the deeper audits.
URL audit is the front door. The GA4 and GTM audits are the engine room — connected via Google OAuth, reading configuration the public HTML can't see. Most teams run all three.
GA4 Auditor.
61checks across 5 chapters — Foundation, Data Accuracy, Measurement, Privacy & Security, Optimization. Reads your live property config via OAuth.
Explore GA4 audit Find · GTMGTM Auditor.
44 checks — tags, triggers, variables, consent wiring. Reads your container via OAuth or accepts a JSON export. Fixes land in a shadow workspace you review.
Explore GTM auditIt's free.