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The 61-check audit a senior consultant would run on day one — Foundation, Data Accuracy, Measurement, Privacy & Security, Optimization. Run on demand, then re-checked every night so it never goes stale.
A proper GA4 audit is the part of every analytics engagement nobody does often enough. The reason is simple: it's unglamorous, time-intensive, and the ROI is invisible until something breaks. A senior consultant charges 10–20 hours against it. An in-house analyst puts it off for the quarter you need to run it in. Meanwhile the configuration rots — a tag update here, a CMS migration there, a new marketing hire adding conversion goals without a naming convention. Six months in, your GA4 property is carrying silent data quality debt that's compounding into every report. The audit surfaces all of it on the first run, then keeps watching every night so the next regression doesn't go six months without anyone noticing.
GA4-FND-01Data streams exist and are activeGA4-ACC-03Internal traffic filter configuredGA4-MSR-01Enhanced measurement enabledGA4-PRV-01PII in URL parameters scanGA4-OPT-04Attribution modelStaff traffic from the office network and developer machines is polluting the same property as real visitor data. Expect 3–8% upward drift on sessions and downward drift on conversion rate. Bounce rate and session duration metrics are skewed on any page the team visits regularly.
In GA4 admin → Data Streams → [stream] → Configure tag settings → Define internal traffic, add your office IP range(s) and any known developer subnets. Then enable the "Filter internal traffic" option in Data Settings. Takes 5 minutes.
GA4 audit is one of 10 high-stakes chores the agent covers end-to-end. Your first audit is free — and the agent keeps watching every night, so the next time ga4 audit drifts, you hear it from us before it costs you.