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Definitions

What is BigQuery Export?

A native GA4 integration that allows you to stream your raw, unsampled event data into Google's enterprise data warehouse.

The GA4 user interface is highly aggregated, subject to data thresholding (privacy limitations), and has strict data retention limits (max 14 months).

The BigQuery Export solves all of this. Once linked, GA4 dumps a fresh table of raw data into your Google Cloud project every single day. This data is unsampled, bypasses UI thresholding, and belongs to you forever. Analyzing this data requires SQL knowledge, but it is the ultimate source of truth for advanced analytics and machine learning applications.

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Related Terms

Data Retention

A property setting that dictates how long GA4 is allowed to store user-specific identifier data before automatically deleting it.

Data Thresholding

A privacy feature in GA4 that hides rows of data with small user counts to prevent individual user identification, often triggered when Google Signals is enabled.

Measurement Protocol

An API that allows developers to send raw event data directly to GA4 servers via HTTP requests, bypassing the web browser entirely.

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