If your Shopify store sales aren't matching what you see in Google Analytics 4, you are likely missing critical e-commerce event pushes like add_to_cart and purchase.
If your Shopify store sales aren't matching what you see in Google Analytics 4, you are likely missing critical e-commerce event pushes like add_to_cart and purchase.
Our scanner detects this exact issue on Shopify automatically.
Automated GA4 and GTM scan. We check pages, data layers, and triggers — and tell you what's broken.