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Built by Analytics Experts
The Fully Automated
Web Analytics Audit Platform.
Know for sure if your tracking is working. Use our Analytics Audit Tool to check GA4 setup and run a complete GTM check in 60 seconds.
nicelookingdata.com/demo
GA4
GTM
The Process
How the Analytics Audit Tool Works
No spreadsheets. No waiting on developers. Just connect and get answers that impact your ROI.
1
Secure Sign-in
One click connects your GA4 & GTM — the same Google login you already use. Nothing to install.
2
AI Reads Everything
Our AI checks 50+ things that can go wrong — from missing data to broken tracking — and explains each one in plain language.
3
Fix What Matters
Get a prioritized to-do list. The biggest issues are at the top so you know exactly where to start — or hand it to your developer.
Features
What the Analytics Audit Tool Checks
Whether you manage one website or fifty — see exactly what's tracking, what's broken, and what to do about it. Stop wondering if your reporting is accurate.
Google Analytics 4 (GA4) Audit
Instantly see if your GA4 is tracking correctly. We check 36 things that affect your data quality — and show you what to fix first.
Google Tag Manager (GTM) Audit
Scans your Tag Manager container for unused tags, security risks, and messy configurations. A complete setup health check.
AI-Powered Insights
Powered by Google Gemini, get plain-English explanations of every issue, prioritized action plans, and code fixes you can copy-paste.
Decision & ROI Focused
We translate technical misconfigurations into business impact so CMOs and marketing managers know exactly what's at stake.
Automated Monitoring
Never Lose Data
Ever Again.
A perfectly configured GA4 setup today can break tomorrow when someone publishes a bad tag. Our Pro plan automatically audits your tracking in the background.
- Detect broken conversions instantly
- Get email alerts before executives notice
- Compare historical audit scores automatically
New Alert Detected
Purchase Event Dropped 40%
Our automated 8:00 AM audit found that your 'purchase' event is firing significantly less often than your 7-day average.
View Diff Report
Wall of Love
Trusted by 2,400+ Teams for Their Analytics Audits
“I had no idea our Google Analytics was only tracking half our pages. This tool showed me in one click — and my web guy fixed it the same day.”
Karen Lindström
Marketing Director
“I started as the new web lead and ran an audit on day one. Found 12 issues nobody knew about. My manager was seriously impressed.”
Michelle Torres
Digital Marketing Lead
“We manage 40+ client GTM containers. NiceLookingData cut our monthly audit time from 2 days to 20 minutes.”
Erik Johansson
Analytics Team Lead
Pricing
Start free, upgrade as you grow
Start free. Upgrade when you're ready for deep data audits.
Free
$0/mo
See your health score in 60 seconds.
3 audits per month
GA4 + GTM health check
Overall health score
Issue-by-issue breakdown
Plain-English explanations
MOST POPULAR
Pro
$29/mo
For marketers who need answers fast, not excuses.
AI-powered fix recommendations
PDF reports to share with your team
Score history & trend tracking
Shareable GAO/GTM audit links
No audit limits — run as many as you need
Business
Custom
For agencies managing client properties at scale.
Scheduled recurring audits
Team seats & permissions
White-label PDF reports
Dedicated onboarding
Priority email & chat support
14-day money-back guarantee on all paid plans. Cancel anytime.
Support
Analytics Audit Tool FAQ
Everything you need to know about auditing your data setup.
Do I need to be technical to use this?
Not at all. If you can log in to Google, you can use NiceLookingData. We connect directly through your Google account — no code, no installations, no IT department required. The GA4 and GTM reports are written in plain language with clear next steps.
Is my data safe?
Yes. We use your Google login to read your analytics configuration — we never see your actual website visitor data. Everything is encrypted and nothing is stored after your session ends.
How is this different from just looking at Google Analytics myself?
Google Analytics shows you traffic numbers. We check if your setup is actually correct — are all your pages being tracked? Are your conversion goals firing? Is your GTM container bloated? Think of it as a health check-up for your entire tracking ecosystem.
What does an audit check for?
Our GA4 audit checks 36+ config points, from data retention to cross-domain setup. Our GTM audit scans for unused tags, security risks, and container bloat. Each check includes a clear explanation and fix instructions.
How often should I audit my GA4 setup?
We recommend a monthly health check at minimum. Things break silently — a tag update or CMS migration can quietly stop tracking. Pro users get weekly automated re-audits with email alerts.
Can I audit my Google Tag Manager container too?
Yes! NiceLookingData includes a dedicated GTM audit that checks your container for unused tags, security risks, naming conventions, consent mode setup, and container bloat. You can run both audits from the same dashboard.
What if I find problems — do I need a developer to fix them?
Many issues can be fixed by anyone with GA4 access. For technical fixes in GTM, we give you a clear, jargon-free summary you can forward directly to your web developer or agency.
Still have questions?
Get in touchSee what your tracking
is actually doing.
Join 2,400+ websites that stopped guessing and started knowing. Your first audit takes 60 seconds and it's on us.
No credit card required• GA4 & GTM Ready