Free GA4 Audit Tool

Run a Free Google Analytics 4 Audit

Check your GA4 setup against 36+ best-practice rules in 60 seconds. Get an instant health score, see what's broken, and get a prioritized fix list — no manual work needed.

No code changes needed Read-only access Results in 60 seconds

What does a GA4 audit check?

Our GA4 audit tool scans your Google Analytics 4 property configuration across 8 categories, checking 36+ settings that directly affect your data quality.

Data stream configuration & enhanced measurement
Conversion tracking & key events setup
Data retention settings & privacy compliance
Google Ads linking & cross-platform attribution
Custom dimensions & user properties
E-commerce tracking implementation
Internal traffic filters
Session timeout & data quality settings
Duplicate parameter detection
Cross-domain tracking setup
Referral exclusion configuration
User-scoped dimensions & audiences

How the GA4 audit works

Step 1

Connect your Google Account

Sign in with Google OAuth. We request read-only access to your Analytics properties — we never modify anything.

Step 2

We scan 36+ settings

Our engine uses the official GA4 Admin and Data APIs to check your property against 36+ best-practice rules across 8 categories.

Step 3

Get your health score

See your overall score, a breakdown by category, and a prioritized list of exactly what to fix — with severity levels and clear instructions.

Manual audit vs. NiceLookingData

Manual AuditNiceLookingData
Time to complete2-4 hours60 seconds
Number of checks10-15 typical36+ automated
ConsistencyVaries by analystSame methodology every time
Prioritized fixesDepends on expertiseAuto-ranked by severity
AI-powered insights✅ Gemini AI summary & action plan
Historical tracking✅ Score trends over time
Cost$200-500/auditFree (3/mo) or $29/mo unlimited

Frequently asked questions about GA4 audits

What is a GA4 audit?

A GA4 audit is a systematic review of your Google Analytics 4 property configuration to identify misconfigurations, missing tracking, privacy risks, and data quality issues. Our automated tool checks 36+ settings that affect the accuracy and completeness of your analytics data.

Is the GA4 audit really free?

Yes — you can run up to 3 free audits per month. The free tier checks your core configuration settings. Upgrade to Pro ($29/mo) for unlimited audits, advanced checks, AI-powered insights, and PDF export.

How does the GA4 audit tool work?

You connect your Google Analytics account with read-only access. Our tool uses the official Google Analytics Admin and Data APIs to scan your property configuration, then scores it against 36+ best-practice rules and gives you a prioritized fix list.

Is my data safe?

Absolutely. We use Google OAuth with read-only scopes (analytics.readonly). We never modify your GA4 configuration. Your audit data is encrypted and stored securely. See our privacy policy for details.

What GA4 issues does it detect?

We check for missing conversions, misconfigured data retention, absent enhanced measurement, duplicate event parameters, missing Google Ads links, unfiltered internal traffic, privacy compliance gaps, and much more — 36+ checks across 8 audit categories.

How is this different from manually auditing GA4?

A manual GA4 audit can take 2-4 hours per property. Our tool runs the same checks in 60 seconds, with consistent methodology and a clear priority score. Plus it integrates AI to generate an executive summary and action plan.

Ready to audit your GA4 setup?

Join thousands of marketers and analysts who trust NiceLookingData to keep their Google Analytics 4 data accurate.

Start Your Free GA4 Audit

No credit card required · 3 free audits per month · Read-only access